Underworld / Mind
When a Site Stops Working
A site rarely fails because of code. It fails because the business beneath it changed and the site did not.
Operators usually call when traffic drops or contact forms go quiet. The temptation is to blame the technology. The site is too slow. The SEO is broken. The form is buggy.
That is occasionally the real story. More often, the site stopped working because the business beneath it shifted and the site never updated. The hero text describes an offer that no longer exists. The portfolio shows work from three years ago. The pricing has not been recalibrated.
The site stopped working because the business moved. The site stood still.
The first diagnostic is rarely technical. It is to check whether the site still represents the current business. If not, no amount of technical optimisation will rescue it.
Refresh the offer first. Refresh the site second.